Multidisciplinary graphic designer working across brand systems, campaigns and visual communication.
I have worked in-house, in an agency environment, and as a long-term freelance partner. My work spans award-winning projects as well as long-term brand and system development.
Highlights
Commemorative coin — Bank of Estonia
Packaging system — Golden Egg, 1st place
Label series & illustrations — Golden Egg shortlist ×2
Work experience
Selected Work
Rohe Auto
Creative partner
Visual positioning to market leadership: three years of exclusive creative direction and graphic design for one of the Baltic region's most prominent automotive brands.
My role: Exclusive Graphic Designer & Visual Creative Partner. Alongside Rohe Auto's marketing lead, I lead the visual direction — from digital and print campaigns to branding, retail and ambient media, and corporate presentation assets.
Rohe Auto AS is Estonia's largest Škoda dealership and one of the most prominent automotive retailers in the Baltic region. Over the past three years, I've shaped its visual identity across every customer touchpoint — translating Škoda's rigorous global brandbook into a locally relevant, emotionally engaging design language.
Over the past three years, Rohe Auto has undergone a massive commercial and visual growth spurt, establishing itself as the undisputed ruler of the capital's automotive market — with revenue surging by +81% to nearly €67 million.
The crown jewel of this period was the highest possible recognition from the manufacturer: the Škoda Best Dealer in Europe award. The title explicitly evaluates the design of the customer journey and the flawless execution of brand standards — the very visual foundation and daily marketing language I developed.
My partnership with Rohe Auto began shortly after the dealership had relocated to its state-of-the-art facility on Sõpruse puiestee. Building sustained address awareness was still a long-term priority, so I wove the new location into the visual DNA of every digital ad, social campaign, and print asset over the following year — re-anchoring the brand and driving consistent foot traffic to the new showroom.
When I joined in 2023, Škoda had just completed a major global rebrand — a shift away from traditional, product-heavy automotive ads toward a modern, human-centered picture language and a lifestyle-oriented aesthetic. My role has been to translate this new design philosophy into the Estonian market, adapting rigid international guidelines into local digital, print, and retail assets. The result: a warmer, more relatable brand experience that feels authentically Rohe Auto while staying true to Škoda's global identity.
A cornerstone of my work is executing campaigns for Škoda's product evolution — both model upgrades and entirely new vehicle debuts. Each completely new model launch arrives with its own distinct, standalone branding campaign that often deviates significantly from the corporate brandbook. This requires rapid creative flexibility: I adopt each unique visual identity and translate it into cohesive digital, print, and showroom assets, ensuring every new vehicle stands out with its own disruptive visual narrative.
Rohe Auto has been a major supporter of Estonian basketball since 2018 — an enduring sponsorship that opened up a high-visibility avenue for sports marketing. I designed a vast array of game-day assets, from event signage and print materials to courtside LED animations. Adapting the brand's visual identity to a fast-paced, high-energy environment required a strong focus on motion design and impact, amplifying Rohe Auto's community presence and strengthening its emotional connection with thousands of live and broadcast fans.
Three years into my work with Rohe Auto AS, the partnership stands as a testament to how strategic, consistent graphic design can support a business's growth — from local capital-city leader to internationally certified, top-tier European dealership. From building long-term address awareness for the new showroom to translating Škoda's global rebrand into the Estonian market, this tenure has deeply refined my ability to manage complex brand ecosystems — navigating the line between rigid international guidelines and the fast-paced rhythm of local market dynamics.
Tallink Grupp
Graphic & Web Designer
Working in-house at Tallink Grupp's Marketing and Branding department since 2023, across branding, motion, packaging, on-board print, and spatial design. The output ranges from a single door sign to the painted side of a ship — produced across the fleet, terminals, and customer-facing campaigns. The projects below are a selection; the rest fills three years of internal work, tactical campaigns, and recurring updates.
Ship Exterior
Technical drawings and production files for ship-exterior design. The brief: translate the chosen concept into precise specifications, then prepare the materials used by the paint team to apply the design to the hull of a passenger vessel.
Concept design: Linnar Kaljuvee. Technical drawings & implementation: Maria Meos.
Branding
A refresh of Tallink's mascot Harri the Seal brand — new illustrations, character poses, and a tightened CVI. Beyond the brand book, the work continued into the spaces children actually meet Harri: the Romantika ship's playroom and the seasonal summer kids' club, where the new identity covers walls, signage, and print across both rooms.
MS Romantika and MS Victoria I children's areas planning and mockups
Packaging
New label design for Tallink's bottled water — the bestselling on-board product across all vessels. A small project measured in surface area, but one that ships in millions of units a year.
Motion
Motion graphics and video editing across marketing campaigns — artist features, on-board talent series, and tactical promotions. The clips below are part of a larger output of weekly social, screen, and on-board video work.
Print & Materials
The day-to-day output: kids' menus, infographics, ship schematics, merch, direct mail, and a steady flow of campaign collateral. The pieces below are a representative cross-section.
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Working in-house at Tallink has taught me to operate at scale — designing systems that hold up across a fleet, hundreds of touchpoints, and a rolling calendar of campaigns. From a single door sign to the painted side of a ship, the range is what makes the role interesting. What I carry forward is comfort with that scale, and a steady working rhythm with the marketing team I sit alongside every day.
Postimees Grupp
Graphic designer
In-house graphic designer at Postimees Grupp — one of Estonia's leading media houses, operating across daily newspapers (with roots dating back to 1857), TV channels, radio, and digital platforms. The role spanned branding, multi-format campaign rollout, data visualisation, event collateral, HR materials, merch, and the steady visual output of a high-volume newsroom.
Branding
Logo and visual identity work for 15 küsimust, the long-running quiz show on Kanal 2. The brand needed to feel approachable and current while staying recognizable across episode graphics, on-screen lower thirds, and promotional materials.
Christmas Campaign
The group's annual Christmas mood campaign — seasonal greetings to subscribers, clients, and broadcast audiences. The work appeared across print, digital, and television, with each of Postimees Grupp's titles carrying its own CVI palette through one shared whimsical Christmas world. Custom chocolate packaging extended the same concept into a physical gift for clients.
Data Visualisation
Data visualisation work spanning monthly internal company reports — with custom tables, charts, and editorial layouts — and a sustained collaboration with another designer on a published book of charts. The book is publicly available through the Estonian National Library.
UX/UI
A redesign of the group's recruiting environment — covering layout, navigation, and visual system. The project involved both static design and UX/UI thinking around how candidates move through the application flow.
Event Marketing
Visual identity, key visuals, and promotional materials for events organised by the group — covering both internal team programmes and public-facing campaigns. Each event needed its own recognizable look applied across print, digital, and on-site collateral.
Selected examples
A wider selection of in-house work across Postimees Grupp. The role's ongoing responsibilities included adapting newspaper designs across the group's many print formats, producing campaigns and events for the book publishing arm, and turning around seasonal materials and branded merchandise — alongside larger one-off projects like the printed graphics covering the Lõuna Eesti Postimees office's glass facade.
Working at Postimees taught me to move quickly across formats — newspaper layouts, campaigns, branded merch, data visualisation, spatial graphics — inside the rhythm of a daily-news organisation. The range, from tightly-typeset reports to a facade-scale graphic on the Lõuna Eesti Postimees office, taught me that good design has to hold up regardless of scale or deadline.
Kontuur Leo Burnett
Junior Art Director
Junior Art Director at Kontuur Leo Burnett, a Tallinn-based creative agency. The role centred on packaging, brand identity, and integrated campaigns across food, beverage, retail, and consumer brands — with a steady mix of print, illustration, and motion work alongside senior creative leadership. Selected projects include the Premia ice cream facelift (Kuldmuna 2023 — 1st place, Package Design) and the Tanker Brewery beer label series (two finalists, Kuldmuna 2022).
A complete packaging facelift for one of Estonia's most beloved ice cream brands. Won 1st place in Package Design at Kuldmuna 2023.
A series of four illustrated beer labels for Tanker Brewery — two of which were finalists in Package Design (Alcoholic Drinks) at Kuldmuna 2022.
Long-running art direction for the Baltics' largest garden centre — a steady stream of seasonal campaigns, in-store materials, and outdoor work across my time at Kontuur.
CVI remake for Ericius — the student society of TalTech Tartu College's Faculty of Construction Sciences. New logo, type system, and merch identity, rolled out across event posters, social, and apparel.
TV commercial for Rakvere, one of Estonia's largest meat brands. I worked across the spot as art director, animator, food stylist — and, in close-up, a hand model.
Animated TV commercial for the Estonian Food Industry Association's "Südamega tehtud" campaign. I designed the illustrated characters and supplied the illustration system for the spot.
Two years at Kontuur sharpened my range across packaging, brand identity, illustration, and campaign work. The Kuldmuna win for Premia and the Tanker finalists the year before are the visible markers — but what I really carry forward is the daily craft of working inside a full creative team: alongside creative directors, copywriters, senior art directors, and clients with real expectations.